According to a research report published by Spherical Insights & Consulting, the Global Mirin Market Size Expected to Grow from USD 438.21 Million in 2023 to USD 743.42 Million by 2033, at a CAGR of 5.43% during the forecast period 2023-2033.

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Mirin, a transparent and golden-toned traditional cooking wine from Japan, is a sweetened seasoning agent for food. Mirin is prepared by culturing rice, preparing glutinous rice through fermentation, and adding it to a distilled rice alcohol called shochu. It is kept for some months to several years for maturing to develop its rich flavor. Mirin is mainly used to impart a shiny appearance and specifically Japanese flavor to many sauces and marinades. As per the trend, the market will be getting more inclined towards the costlier and healthier variants of mirin. With the growing awareness concerning their dietary consumptions, the consumers would now like to have products with less sugar content and more natural ingredients. Mirin is available on online grocery platforms that are just some of these large engines propelling his market. Its convenience through e-commerce or the increasing palette of food products made available via these platforms is fueling Mirin demand. However, manufacturers of mirin, too, face several anticipated difficulties with respect to the sales growth in the market. Some of these factors include production cost effects brought about by commodity price fluctuations, especially that of rice raw materials, making it hard for market players to break even.

Browse 210 market data Tables and 45 Figures spread through 190 Pages and in-depth TOC on the Global Mirin Market Size, Share, and COVID-19 Impact Analysis, By Type (Aji-mirin, Hon-mirin and Shio mirin), By Application (Residential and Commercial), By Distribution Channel (Hypermarkets & Supermarkets, Convenience stores, Online, and Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033.

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The aji-mirin segment is anticipated to hold the largest revenue share of the global mirin market during the projected timeframe.

Based on the type, the mirin market is categorized into aji-mirin, hon-mirin, and shio mirin. Among these, the aji-mirin segment anticipated to hold the largest revenue share over the forecast period. The segmental growth is due to the fact that it is available, cheap, and easy to use in everyday cooking; aji-mirin is considered a healthier alternative to conventional sweeteners and flavor enhancers. Ajj-mirin, or so-called “fake” or “sweetened” mirin, is a popular ingredient in processed foods and traditional recipes, widely accepted by many consumers.

The commercial segment holds the highest market share through the forecast period.

Based on the application, the mirin market is categorized into residential and commercial. Among these, the commercial segment holds the highest market share through the forecast period. The growth is attributed to the fact that mirin is the most widely used in a commercial type because it is affordable, very easy to use, and consistent. As commercial kitchens are maintained efficiently, this most common time-consuming preparation is cut short by using mirin very quickly. Apart from this, commercial mirin costs way less than the price of making it in bulk because of the bulk buying of materials needed and standardized production processing, mostly for large-scale food production.

The hypermarkets & supermarkets segment is anticipated to grow at the fastest CAGR during the forecast period.

Based on the distribution channel, the mirin market is categorized into hypermarkets & supermarkets, convenience stores, online, and others. Among these, the hypermarkets & supermarkets segment is anticipated to grow at the fastest CAGR during the forecast period. The segmental growth is due to the supermarkets and hypermarkets offering an easy shopping process for shoppers who want to buy pretty much all their foods in one visit, from groceries to items like mirin to household supplies. It saves customers time and effort, as these retail stores stock several companies and forms of mirin.

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Asia pacific is projected to hold the largest share of the global mirin market over the forecast period.

Asia pacific is projected to hold the largest share of the global mirin market over the forecast period. Just like Japan, similar cultures and cuisines are found in other nations of this region, like China, South Korea, and Thailand. Attributed to this shared culture, it became commonly understood and appreciated uses of mirin. Part of the area’s preferential standing is attributed to its culinary wealth and much Japanese influence in terms of restaurants and food products.

Europe is expected to grow at the fastest CAGR of the global mirin market during the forecast period. The increasing popularity of Japanese restaurants and cooking schools, as well as food festivals, in most of Europe has undoubtedly been instrumental in the ever-expanding popularity of Japanese cuisine. The accelerated popularity of culinary food and a variety of international cuisines brings up more growth. In many of the key markets of Europe, including the UK, Germany, and France, demand is propelled by increasing numbers of individuals of Asian food origin and specialty sellers.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market. Major vendors in the global mirin market are Kikkoman Corporation, Eden Foods, Mizkan Holdings, Sakura Foods Corporation, Higashimaru Shoyu Co., Ltd., Takara Sake, Yutaka, Kankyo Shuzo, Urban Platter, Soeos, Marukin Shoyu Co., Ltd., Suzuya Co., Ltd., Shoda Shoyu Co., Ltd., Shinkichi Kogyo Co., Ltd., Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Key Market Development

• In June 2024, Redd Kikkoman boosted its mirin range by putting forward a new plan calling for introducing low-sugar and organic varieties of mirin. This strategy targets a greater portion of the already premium mirin market and complies with the increasing demands from the consumers for more healthy and natural ingredients.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global mirin market based on the below-mentioned segments:

Global Mirin Market, By Type

• Aji-mirin
• Hon-mirin
• Shio-mirin

Global Mirin Market, By Application

• Residential
• Commercial

Global Mirin Market, By Distribution Channel

• Supermarket & hypermarket
• Convenience store
• Online
• Others

Global Mirin Market, By Regional

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa

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