Top 5 Growth Strategies in the Global Pregnancy Pillow Market : Forecast 2025–2033

According to a research report published by Spherical Insights & Consulting, the Global Pregnancy Pillow Market Size is Expected to Grow from USD 649.08 Million in 2023 to USD 874 Million by 2033, at a CAGR of 3.02% during the forecast period 2025-2033.

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The maternity or motherhood pillow, sometimes referred to as a pregnancy pillow, is a specially made cushion intended to give expectant mothers additional comfort and support. Reducing common body aches and pains like hip and back pain and abdominal pressure helps to maintain the changing shape of the pregnant body. For instance, the NIH All pregnant women, regardless of their economic or social standing, experience between 30 and 40 percent of pelvic-girdle pain. PGP usually appears in weeks 12–24 of pregnancy and will probably become more apparent as the pregnancy goes on. Twenty to twenty-five percent of women need medical help, and one in several often receive a severe PGP grading. PGP, a disorder that affects one in every five women, frequently appears during pregnancy and necessitates medical assistance. The purpose of an improved pillow, composed of foam and viscoelastic, is to avoid shoulder strain when sleeping on one’s side. Pregnancy is a common time for PGP, a condition that affects one in several women and necessitates medical assistance. To relieve shoulder pressure, a viscoelastic and foam-enhanced pillow has been developed. Pregnancy pillows have become more popular among expectant mothers because of restless legs syndrome (RLS) and the need for blood circulation, relaxation, and pain relief. New developments in organic stuffing, like buckwheat, are propelling market expansion and encouraging pregnant women to get better sleep. However, high-end pregnancy pillows can be costly, with some being overpriced, which could impede market expansion. Demand may decline as a result of consumers’ expectations for affordable costs and prompt delivery.

Browse key industry insights spread across 210 pages with 110 Market data tables and figures & charts from the report on the Global Pregnancy Pillow Market Size, Share, and COVID-19 Impact Analysis, By Product Type (J Shaped, U Shaped, C Shaped, Others), By Material Type (Polyester Fiberfill, Organic Filling, Memory Foam), By End-User (Commercial, Residential, Hospitals, Maternity Homes), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 – 2033

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The U-shaped segment is predicted to hold the greatest market share through the forecast period.

Based on the product type, the pregnancy pillow market is classified into J-shaped, U-shaped, C-shaped, and others. Among these, the U-shaped segment is predicted to hold the greatest market share through the forecast period. Late-stage pregnant women can benefit from full-body support from U-shaped pillows, which relieve back, hip, neck, and belly aches and pains and disrupt sleep.

The polyester fiberfill segment is anticipated to hold the greatest market share during the projected timeframe. 

Based on the material type, the pregnancy pillow market is divided into polyester fiberfill, organic filling, and memory foam. Among these, the polyester fiberfill segment is anticipated to hold the greatest market share during the projected timeframe. Polyester fiberfill is an affordable and long-lasting filling material that is popular for pregnancy pillows because of its low production costs and long lifespan.

The residential segment is anticipated to hold the greatest market share during the projected timeframe.   

Based on the end-user, the pregnancy pillow market is divided into commercial, residential, hospitals, and maternity homes. Among these, the residential segment is anticipated to hold the greatest market share during the projected timeframe. Demand from potential mothers, residential customers, end users, and solution providers is anticipated to increase due to the comfort and support advantages of pregnancy pillows.

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North America is estimated to hold the largest share of the pregnancy pillow market over the forecast period.

North America is estimated to hold the largest share of the pregnancy pillow market over the forecast period. Prenatal care and pregnancy comfort are in greater demand in North America due to rising per capita disposable income. In order to draw in more customers and succeed in the market, creative businesses in the area are working on creating comfortable and effective pregnancy pillows. The market is expanding as a result of easily accessible products offered through retail and online channels.

Asia Pacific is predicted to have the fastest CAGR growth in the pregnancy pillow market over the forecast period. Pregnancy pillows are necessary for comfort and relaxation because urbanization has resulted in sedentary lifestyles. In the Asia-Pacific region, the Indian market is expanding at the fastest rate, but China still controls the majority of the market.

Major key players in the pregnancy pillow market include Leachco, Boppy, PharMeDoc, Mom Cozy, Queen Rose, Mocer LLC (Bamibi), COYUCHI, Babymoov, Naomi Home, Cozy Bump Corporation, Medela AG, Easy grow AS, Babymoov, Theraline UK, BODYCUSHION, AllerEase, Bluestone, Snoogle, pregnancypillow.com, and Others.

Recent Development

• In February 2024, Eli & Elm launched the Ultra Comfort Memory Foam Body Pillow. This pillow is designed to support the entire body due to its ergonomic shape and customizable fill to meet different comfort needs.
• In April 2022, Quilt Comfort India’s premier pregnancy pillow brand, offering the widest global range. With 20 unique products, the brand has sold 20,000 units, generating Rs 2.25 crore in revenue last year. Next, it plans to launch in the US, Mexico, and Canada markets, targeting Rs 50 crores in revenue for the upcoming financial year, starting in May 2022.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the pregnancy pillow market based on the below-mentioned segments

      Global Pregnancy Pillow Market, By Product Type

• J-Shaped
• U-Shaped
• C-Shaped
• Others

      Global Pregnancy Pillow Market, By Material Type

• Polyester Fiberfill
• Organic Filling
• Memory Foam

     Global Pregnancy Pillow Market, By End-User

• Commercial
• Residential
• Hospitals
• Maternity Homes

      Global Pregnancy Pillow Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa

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