According to a research report published by Spherical Insights & Consulting, the Global Licensed Sports Merchandise Market Size is Expected to Grow from USD 33.15 Billion in 2023 to USD 52.16 Billion by 2033, Growing at a CAGR of 4.64% during the forecast period 2023-2033.

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Legally approved merchandise bearing the names, emblems, and other identifiers of professional sports leagues, clubs, or events is known as licensed sporting gear. The growing demand from consumers for branded sports gear, accessories, footwear, and memorabilia is driving the steady expansion of the licensed sports merchandise industry. Fans are inclined to purchase merchandise to show their support for teams and athletic events due to their rising popularity. By signing licensing agreements with sports teams and organizations, businesses are taking advantage of this trend and making money by producing and selling licensed products. The growing global fan base for sports teams and events is driving the rapid expansion of the licensed sportswear industry. Businesses are concentrating on creating clothing and accessories made from recycled materials to meet the growing demand for environmentally conscious products, which is a key trend toward sustainable and eco-friendly apparel. Several significant factors are propelling the industry ahead, including the rise in urbanization, the number of sports fans, and the growth of the internet retail sector. However, in the licensed sports merchandising industry, the cost of obtaining licensing rights for products can be a significant obstacle, especially for startups and smaller firms.

Browse key industry insights spread across 260 pages with 130 Market data tables and figures & charts from the report on the Global Licensed Sports Merchandise Market Size, Share, and COVID-19 Impact Analysis, By Product (Sports Apparel, Sports Footwear, Sports Accessories, Toys & Games, and Others), By Sports Category (Basketball, Football, Cricket, and Others), By Distribution Channel (Online and Offline), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033.

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The sports apparel segment has the largest market share of the global licensed sports merchandise market through the projected timeframe.                

Based on the product, the licensed sports merchandise market is classified into sports apparel, sports footwear, sports accessories, toys and games, and others. Among these, the sports apparel segment has the largest market share of the global licensed sports merchandise market through the projected timeframe. The sports apparel market offers a wide range of apparel options featuring player names, team logos, and other recognizable emblems. Fans can display their passion for their favorite sports teams and players through tangible items such as t-shirts, jerseys, hoodies, and caps. Diverse tastes and preferences have been catered to by innovations in fabric technology, apparel design, and customization choices, which have increased customer interest in licensed sports merchandise.

The football segment is predicted to drive the growth of the market of the global licensed sports merchandise market through the projected timeframe. 

Based on the sports category, the licensed sports merchandise market is classified into basketball, football, cricket, and others. Among these, the football segment is predicted to drive the growth of the market of the global licensed sports merchandise market through the projected timeframe. The UEFA Champions League and FIFA World Cup are major events that generate intense demand for legally binding products because supporters want to demonstrate their pride and loyalty during these esteemed competitions. Additionally, fierce club competition, as well as profitable sponsorship and license partnerships with leading-edge merchandise brands, define the football portion of the worldwide market.

The offline segment is owing to the highest market share in the global licensed sports merchandise market through the projected period.

Based on the distribution channel, the licensed sports merchandise market is classified into online and offline. Among these, the offline segment is owing to the highest market share in the global licensed sports merchandise market through the projected period. The licensed sports apparel sector still heavily relies on traditional brick-and-mortar stores because they provide customers with in-person shopping experiences and individualized support. At stadiums and arenas, fans may physically experience the thrill of their favorite sports teams and peruse a large assortment of licensed stuff at specialty sports stores, department stores, and licensed merchandise shops.

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North America is expected to hold the largest share of the licensed sports merchandise market through the forecast period.

North America is expected to hold the largest share of the licensed sports merchandise market through the forecast period. Increased engagement in sports such as baseball, basketball, and soccer, especially among college and university students, active lifestyles among the general public, and a rise in the adoption of fitness and health-related activities are all factors contributing to market dominance. These factors are also likely to open up new growth prospects for market participants in the North American licensed sports merchandise industry. Furthermore, the market is anticipated to develop due to the popularity of major league sports in the area, such as Major League Baseball (MLB) and the National Basketball Association (NBA).

Asia Pacific is predicted to grow at the fastest CAGR of the licensed sports merchandise market over the forecast period. Interest in sports leagues such as the Chinese Basketball Association (CBA) and Indian Premier League (IPL) has increased in Asia-Pacific as a result of government initiatives to encourage sports participation and investments in sports infrastructure. This has increased demand for licensed merchandise that features local and international teams and athletes. In addition, foreign companies operating in this sector are increasing their presence in this area to take advantage of the many prospects it presents.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global licensed sports merchandise market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market. Major key players in the licensed sports merchandise market include NIKE, Inc., New Era Cap, PRADA, PUMA SE, Columbia Sportswear Company, DICK’S Sporting Goods, HANESBRANDS INC., Li Ning Sports Goods Co., Ltd, SportsDirect, Rawlings Sporting Goods, Revgear, EVERLAST WORLDWIDE INC., G-III Apparel Group, Ltd., Fanatics Inc., Adidas, Under Armour, Inc., and Others.

Recent Developments

• In June 2024, the local commerce platform DoorDash (Nasdaq: DASH) and Academy Sports + Outdoors (“Academy”) (Nasdaq: ASO) announced a new exclusive collaboration that will allow Academy’s 285 stores across 19 states to offer on-demand delivery during the upcoming Back-to-School season.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the licensed sports merchandise market based on the below-mentioned segments:

Global Licensed Sports Merchandise Market, By Product

• Sports Apparel
• Sports Footwear
• Sports Accessories
• Toys and Games
• Others

Global Licensed Sports Merchandise Market, By Sports Category

• Basketball
• Football
• Cricket
• Others

Global Licensed Sports Merchandise Market, By Distribution Channel

• Online
• Offline

Global Licensed Sports Merchandise Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa

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About the Spherical Insights & Consulting

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