According to a research report published by Spherical Insights & Consulting, the Global Men’s Underwear Market Size is Expected to Grow from USD 34.13 Billion in 2023 to USD 66.18 Billion by 2033, Growing at a CAGR of 6.85% during the forecast period 2023-2033.

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Men’s underwear is clothing made especially for men to wear under their clothes to support, comfort, and maintain their dignity in the genital area. These clothes, which are usually composed of breathable materials such as cotton, modal, or blends, provide support, comfort, and modesty. With differing degrees of coverage and fit, common styles include trunks, boxers, boxer briefs, and boxers. To suit different tastes and body shapes, men’s underwear comes in a range of colors, patterns, and sizes. The desire for unique and appealing underwear options has increased due to trends such as sporty and athletic aesthetics, minimalist patterns, and vibrant prints. Underwear made of premium materials such as cotton, modal, bamboo, and other materials is becoming more and more popular as people become more aware of the items they wear. However, the cost of cotton, elastane, and synthetic fabrics has been steadily rising because of supply chain interruptions, inflation, and the impact of climate change on cotton production.

Browse key industry insights spread across 240 pages with 120 Market data tables and figures & charts from the report on the Global Men’s Underwear Market Size, Share, and COVID-19 Impact Analysis, By Type (Briefs, Boxer Brief, Trunks, Boxers, and Others), By Fabric Outlook (Cotton, Polyester, Modal, Nylon, and Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033.

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The boxer brief segment has the largest market share of the global men’s underwear market through the forecast period.             

Based on the type, the men’s underwear market is divided into briefs, boxer brief, trunks, boxers, and others. Among these, the boxer brief segment has the largest market share of the global men’s underwear market through the forecast period. The product’s capacity to provide the wearer with improved fit, support, and comfort is one of the many reasons for this. Boxer briefs mimic tapered boxers in design while yet offering the comfort of briefs. Additionally, there are several pouch options for this sort of underwear, such as Calvin Kelvin’s contour pouch. Cotton, microfiber blends, and polyamide are among the materials used to make boxer briefs. The right quantity of spandex is added for the right amount of flexibility, which improves comfort.

The cotton segment has the highest market share in the global men’s underwear market during the projected timeframe. 

Based on the fabric outlook, the men’s underwear market is divided into cotton, polyester, modal, nylon, and others. Among these, the cotton segment has the highest market share in the global men’s underwear market during the projected timeframe. The special qualities of cotton, such as its softness, lightweight, and breathability, which offer customers comfort, absorbency, and moisture resistance, are responsible for this increase. Cotton is also more affordable because of its reputation for toughness and resistance to heat, bleach, and detergents.

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Asia Pacific is expected to hold the largest share of the men’s underwear market over the forecast period.

Asia Pacific is expected to hold the largest share of the men’s underwear market over the forecast period. The Indian market is anticipated to expand at the fastest rate because numerous global companies, including Jockey, Hanes, and Calvin Klein, are expanding their regional footprints to meet customer demand for high-end, comfortable underwear. Furthermore, the Asia Pacific men’s underwear market has expanded due to the region’s expanding middle class, increasing disposable income, and shifting lifestyle choices. The need for comfortable, high-performing underwear has grown as a result of the expanding number of working professionals as well as the growing popularity of sports and exercise.

North America is projected to grow at the fastest CAGR of the men’s underwear market over the forecast period. Men’s changing fashion trends and growing fashion consciousness are the main causes of the region’s strong demand for men’s underwear. Additionally, the growing popularity of fitness and athleisure activities fuels the need for cozy, moisture-wicking underwear. As consumers’ lifestyles change and their purchasing power increases, there is a growing demand in the nation for high-end, designer men’s underwear. Men’s underwear may now be conveniently purchased in the region because of the growing popularity of e-commerce and internet outlets.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global men’s underwear market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market. Major key players in the men’s underwear market include AEO Management CO., Iconix Brand Group Inc., Penney IP LLC, Under Armour, Inc., RibbedTee, Fibre2Fashion Pvt. Ltd., Levi Strauss & Co., Perry Ellis International Inc., Naked Brand Group Inc., Hanesbrands Inc., PVH Corp, Ralph Lauren, Jockey, and Others.

Recent Developments

• In October 2023, Kim Kardashian’s SKIMS brand launched SKIMS Mens. The line includes t-shirts, tanks, boxers, and briefs constructed of incredibly soft materials. Three collections—Cotton, Stretch, and Sport—are offered in the line to accommodate varying demands and tastes.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the men’s underwear market based on the below-mentioned segments:

Global Men’s Underwear Market, By Type

• Briefs
• Boxer Brief
• Trunks
• Boxers
• Others

Global Men’s Underwear Market, By Fabric Outlook

• Cotton
• Polyester
• Modal
• Nylon
• Others

Global Men’s Underwear Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa

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About the Spherical Insights & Consulting

Spherical Insights & Consulting is a market research and consulting firm which provides actionable market research study, quantitative forecasting and trends analysis provides forward-looking insight especially designed for decision makers and aids ROI.

Which is catering to different industry such as financial sectors, industrial sectors, government organizations, universities, non-profits and corporations. The company’s mission is to work with businesses to achieve business objectives and maintain strategic improvements.

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