According to a Research Report Published by Spherical Insights & Consulting, The Global AR In Agriculture Market Size Expected to Grow from USD 1.65 Million in 2023 to USD 37.88 Million by 2033, at a CAGR of 36.8% during the Forecast Period 2023-2033.

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In agriculture, augmented reality (AR) is the use of digital technology to create a composite vision by superimposing a computer-generated image on top of the user’s perspective of the real world. Precision algorithms, artificial intelligence (AI), predictive analytics, the Internet of Things (IoT), and automated machinery are just a few of the technologies that can be integrated with this one. In addition to the growing need for food, a number of other microeconomic factors are expected to facilitate AR’s growth in the agricultural industry. Furthermore, through the use of simulations or real-time instruction, AR’s hands-free data visualization improves agricultural training efficacy and efficiency while also raising productivity throughout the agribusiness value chain. However, digital agricultural technologies are still relatively unpopular worldwide, which deters investment, hinders the establishment of relevant enterprises, and inhibits market expansion.

Browse key industry insights spread across 240 pages with 120 Market data tables and figures & charts from the report on the Global AR In Agriculture Market Size, Share, and COVID-19 Impact Analysis, By Application (Indoor Farming and Outdoor Farming), By Solution (Software, Hardware, and Services), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033.

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The indoor farming segment is expected to hold the highest market revenue share through the projected period.

Based on the application, the AR in the agriculture market is segmented into indoor farming and outdoor farming. Among these, the indoor farming segment is expected to hold the highest market revenue share through the projected period. Aquaponics, hydroponics, horticulture, terrace farming, vertical farming, and greenhouses are examples of indoor farming methods. Augmented reality (AR), which can be viewed on a tablet, smartphone, or smart eyewear, uses digital data to create a live representation of reality.

The software segment is expected to hold the highest market share through the forecast period.

Based on the solution, the AR in the agriculture market is segmented into hardware, software, and service. Among these, the software segment is expected to hold the highest market share through the forecast period. In the scientific farming approach, several techniques are used based on the field’s size and the time of year. Farmers regularly assess the fertility of every area of the land, which is typically a challenging and time-consuming process. Extended reality is a cutting-edge tactic in agriculture that presents multiple opportunities to transform the sector.

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North America is estimated to hold the highest share of the AR in the agriculture market over the predicted timeframe.

North America is expected to hold the largest share of the AR in the agriculture market over the predicted timeframe. This statistic explains the expansion of the North American agricultural sector. The most common activity in the North American region is massive agriculture. Furthermore, North America has historically been at the forefront of agricultural developments worldwide.

Europe is expected to grow at the fastest CAGR growth of the AR in the agriculture market during the forecast period. This is because of the software’s more accurate and resource-efficient approach, innovative farm management approaches have led to lower energy usage and overall cost-effective operations.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Global AR In Agriculture Market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market. Major vendors in the Global AR In Agriculture Market are Neap Livestock Management, AMAZONEN-WERKE H., DREYER SE & Co. KG, CLAAS Ka GmbH, EON Reality, Verstand Group, Augment, Grow Glide, Plant Vision, Visual Logic, Anarchy labs, Rams Creative Technologies Pvt. Ltd., Program-Ace, Think Digital, Nedap N.V., and Others.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Key Market Development 

• In March 2024, following the acquisition of the machine vision division by Raven Industries’ parent company, CNH Industrial, the company announced that it will begin the strategic integration of Augmenta. This innovation greatly expands the company’s completely automated solutions by adding Sense & Act capabilities for variable rate crop spraying scenarios.
• In March 2024, CNH Industrial, an Italian-American heavy machinery manufacturer, acquired the French agricultural automation startup Augmenta in order to accelerate the development of their revolutionary Sense & Act technology.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the AR in agriculture market based on the below-mentioned segments:

Global AR In Agriculture Market, By Application

• Indoor Farming
• Outdoor Farming

Global AR In Agriculture Market, By Solution

• Software
• Hardware
• Service

Global AR In Agriculture Market, By Regional 

• North America 
  • US
  • Canada
  • Mexico
• Europe 
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific 
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America 
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa 
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa

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About the Spherical Insights & Consulting

Spherical Insights & Consulting is a market research and consulting firm which provides actionable market research study, quantitative forecasting and trends analysis provides forward-looking insight especially designed for decision makers and aids ROI.

Which is catering to different industry such as financial sectors, industrial sectors, government organizations, universities, non-profits and corporations. The company’s mission is to work with businesses to achieve business objectives and maintain strategic improvements.

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