Why the Nutritional Beverages Market Is Booming: Key Drivers and Innovations
According to a research report published by Spherical Insights & Consulting, the Global Nutritional Beverages Market Size Expected to Grow from USD 6.10 Billion in 2023 to USD 13.53 Billion by 2033, at a CAGR of 8.29% during the forecast period 2023-2033.
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Dietary beverages or nutritional supplements are non-alcoholic drinks designed to provide an appropriate diet and are a part of health maintenance or improvement. The phenomenal growth of the market can be attributed directly to increased health consciousness among consumers and the growing incidence of chronic diseases. As consumers become more aware of the need for a balanced diet, they are progressively opting for nutritional drinks to make up for daily nutritional needs. Lifestyle-related disorders such as obesity, diabetes, and cardiovascular conditions are on the rise everywhere around the world, and more and more people are becoming conscious of their health. Nutritional-beverage product categories, enriched with important nutrients, vitamins, and minerals, provide consumers with an easy way to follow a healthy diet. It is proposed that the intensifying trend toward health drinks among youngsters and marketing strategies of the market companies to extend their consumer base will further boost industry growth. An increase in disposable income and more urbanization will further enhance market value growth. Market growth will be moderated by the rapid growth of the world’s processed food industry, food labeling applications, and improved economic development across the globe. However, lack of food control facilities and access to food amenities, market growth in various developing countries is likely to be deterred. On the other hand, the increased use of artificial flavors and preservatives will hamper the market.
Browse 210 market data Tables and 45 Figures spread through 190 Pages and in-depth TOC on the Global Nutritional Beverages Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Protein Shake, Meal Replacement Drinks, Enhanced Waters, Functional Juices, and Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Specialty Stores, and Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033
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The protein shake is projected to hold the largest share of the market during the forecast period.
Based on the product type, the global nutritional beverages market is categorized into protein shakes, meal replacement drinks, enhanced waters, functional juices, and others. Among these, the protein shake is projected to hold the largest share of the market during the forecast period. The growth is attributed to protein shakes, which are probably one of the fastest-growing segments within an increasingly health-centric diving fitness club and fitness facility system. Protein shakes target highly athletic individuals or fitness buffs undergoing muscle reconditioning after workouts and refueling muscle energy resources.
The supermarkets/hypermarkets are expected to hold the biggest share of the market over the forecast period.
Based on the distribution channel, the global nutritional beverages market is categorized into supermarkets/hypermarkets, convenience stores, online retail, specialty stores, and others. Among these, the supermarkets/hypermarkets are expected to hold the biggest share of the market over the forecast period. The growth is driven due to supermarkets and hypermarkets constituting a great part of the retail market due to their wide networks and wide ranges of products. They offer convenient shopping as customers can find more than one brand or even type of product in one place. Such large room space and promotions make the products highly visible to the consumer and are more likely to boost didactic familiarity with different products.
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North America is projected to hold the largest share of the global nutritional beverages market over the forecast period.
North America is projected to hold the largest share of the global nutritional beverages market over the forecast period. North America constitutes an important market for nutritional beverages because of the high-level consumer awareness and their ability to purchase the products. The region has been contributing a considerable part of the market, which now goes towards a growing interest in health and wellness products. In fact, as an important market for the entire industry with a solid structure for the health and fitness sectors, the US stands out the most. Market expansion is stimulated by the presence of major competitors and continuous product innovations in this region. It will grow steadily in the forecast period, mostly contributed by more consumption of plant-based and functional beverages.
Asia Pacific is expected to grow at the fastest CAGR of the global nutritional beverages market during the forecast period. The assessment for the most rapid development across the review period has been awarded to the Asia-Pacific area, which has other driving forces such as increased urbanization, growing disposable income, and increasing awareness of health. China and India are among the developing important consumer markets as a result of their gigantic populations and evolving economic propositions.
Competitive Analysis:
The report offers the appropriate analysis of the key organizations/companies involved within the global market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market. Major vendors in the global nutritional beverages market are Labcorp Drug Development, Danone, Mead Johnson & Company, LLC., PepsiCo, Inc, Nestle, The Kraft Heinz Company, General Mills, ADM, B. Braun Melsungen AG, Abbott, Thermo Fisher Scientific Inc., BASF SE, DuPont, Eurofins Scientific, Bureau Veritas S.A, ALS Ltd, Merieux Nutrisciences Corporation, Asurequality Ltd., TUV Nord Group, Bureau Veritas, Others.
Key Target Audience
- Market Players
- Investors
- End-users
- Government Authorities
- Consulting and Research Firm
- Venture capitalists
- Value-Added Resellers (VARs)
Key Market Development
- In November 2024, Akums Drugs and Pharmaceuticals announced the signing of a collaboration agreement between its wholly owned subsidiary Maxcure Nutravedics, and Jagdale Industries to market finished ready-to-drink nutritional beverages.
Market Segment
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global nutritional beverages market based on the below-mentioned segments:
Global Nutritional Beverages Market, By Product Type
- Protein shake
- Meal replacement drinks
- Enhanced water
- Functional juices
- Others
Global Nutritional Beverages Market, By Distribution Channel
- Supermarket/Hypermarket
- Convenience store
- Online retail
- Specialty stores
- Others
Global Nutritional Beverages Market, By Regional
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia Pacific
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- UAE
- Saudi Arabia
- Qatar
- South Africa
- Rest of the Middle East & Africa
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