Categories Consumer Goods

Why the Rice Water Haircare Market Is Booming: Consumer Trends & Insights

According to a research report published by Spherical Insights & Consulting, the Global Rice Water Haircare Products Market Size is Expected to Grow from USD 1.53 Billion in 2023 to USD 3.19 Billion by 2033, Growing at a CAGR of 7.62% during the forecast period 2023-2033.

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Rice water has been used for a long time in many cultures, especially in East Asia. Rice water has long been used as a beauty remedy by women in Southeast Asia, China, and Japan. Rice water haircare products are probably more popular now that the beauty industry has seen a noticeable trend toward natural and organic products. Customers are increasingly searching for items with natural ingredients and are becoming more cautious about synthetic substances. Rice water is a perfect fit for this trend. Therefore, eco-conscious consumers are drawn to its natural origin and minimum distribution. Rice water hair care product sales are significantly influenced by scientific studies that support the benefits of rice water for hair, such as increased hair strength, gloss, and growth. The market for rice water haircare products is fueled by several factors, including ongoing research and development along with innovative product formulation that helps the products become more effective. Market participants are spending money on scientific studies to improve the extraction and fermentation procedures, which will enhance the amounts of beneficial substances in rice water. However, rice water-based haircare products will become less accessible and appealing to a wider range of consumers if they are more expensive than traditional hair products, especially in regions where consumers are price-conscious.

Browse key industry insights spread across 236 pages with 110 Market data tables and figures & charts from the report on the Global Rice Water Haircare Products Market Size, Share, and COVID-19 Impact Analysis, By Product (Shampoo, Conditioner, Hair Masks, Serums, Hair Oil, and Others), By End-user (Men and Women), By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Specialty Stores, Online and Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033.

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The shampoo segment is predicted to hold the highest market share of the global rice water haircare products market through the forecast period.             

Based on the product, the rice water haircare products market is divided into shampoo, conditioners, hair masks, serums, hair oil, and others. Among these, the shampoo segment is predicted to hold the highest market share of the global rice water haircare products market through the forecast period. Rice water, which is well-known for its high nutrient content and hair-strengthening qualities, has gained popularity as consumers’ preferences for natural and organic components in personal care products expand. In addition, customers are looking for more environmentally friendly and sustainable alternatives as they become more conscious of the effects that traditional haircare products have on the environment. In addition, developments in cosmetic technology have made it possible to incorporate rice water into formulas that optimize its advantages, drawing in health-conscious customers.

The women segment is predicted to hold the largest market share of the global rice water haircare products market during the projected timeframe. 

Based on the end-user, the rice water haircare products market is classified into men and women. Among these, the women segment is predicted to hold the largest market share of the global rice water haircare products market during the projected timeframe. Women are increasingly choosing items that promote their health and the environment because they value holistic well-being and self-care. Another factor driving this trend is the move toward natural and organic components in personal care products. Furthermore, a wider range of customers are drawn to rice water haircare due to improvements in product formulations that have made it more affordable and efficient.

The hypermarkets & supermarkets segment is predicted to dominate the global rice water haircare products market through the projected period.

Based on the distribution channel, the rice water haircare products market is classified into hypermarkets & supermarkets, convenience stores, specialty stores, online, and others. Among these, the hypermarkets & supermarkets segment is predicted to dominate the global rice water haircare products market through the projected period. Customers may easily locate and buy rice water haircare products along with other everyday necessities owing to these retail channels’ large product selections and quick access. Supermarkets and hypermarkets gain from increased foot traffic as well since it increases exposure and encourages impulsive purchases. Sales and consumer interest are further increased by promotional activities such as discounts and unique displays.

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North America is estimated to hold the largest share of the rice water haircare products market over the forecast period.

North America is estimated to hold the largest share of the rice water haircare products market over the forecast period. The US’s thriving beauty and personal care sector has allowed it to dominate the North American market. In addition to spurring innovation, this sector attracts customers with unique and varied hair care products. Growing customer demand for cleaner, more environmentally friendly cosmetic products is matched by a growing trend for natural and plant-based components. Rice water shampoos are also extensively accessible and well-liked due to a mix of robust marketing and distribution networks and significant consumer spending on personal care. Furthermore, new beauty trends are greatly amplified by influencers and social media, which increases the demand for rice water products in the US.

Asia Pacific is predicted to grow at the fastest CAGR of the rice water haircare products market over the forecast period. Products like K-beauty brand Missha’s Rice Water Brightening Toner capitalize on the historical advantages of rice water, which has long been a mainstay in traditional beauty treatments in nations such as Korea and Japan. Additionally, the need for eco-friendly and efficient haircare products is being driven by growing awareness of holistic well-being and sustainable beauty practices. The market is growing as a result of the expansion of the middle class and the rise in disposable income in nations such as China and India. These elements work together to fuel Asia Pacific’s rising demand for rice water haircare products.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market. Major key players in the rice water haircare products market include Advanced Insulation Plc, BASF SE, Green Insulation Solutions, DowDuPont, Cabot Corporation, Trelleborg, Shawcor Ltd., Aspen Aerogels Inc., Rock Wool Sandwich Panels, TechnipFMC, Kevothermal Ltd., AF Global, and Others.

Recent Developments

  • In March 2024, Beyoncé’s new hair care line entered a market craving disruption. The market for hair care products aimed at Black women was fragmented, which theoretically presented an opportunity for entrepreneurs.

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the rice water haircare products market based on the below-mentioned segments:

Global Rice Water Haircare Products Market, By Product

  • Shampoo
  • Conditioner
  • Hair Masks
  • Serums
  • Hair Oil
  • Others

Global Rice Water Haircare Products Market, By End-user

  • Men
  • Women

Global Rice Water Haircare Products Market, By Distribution Channel

  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others

Global Rice Water Haircare Products Market, By Regional Analysis

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Qatar
    • South Africa
    • Rest of the Middle East & Africa

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About the Spherical Insights & Consulting

Spherical Insights & Consulting is a market research and consulting firm which provides actionable market research study, quantitative forecasting and trends analysis provides forward-looking insight especially designed for decision makers and aids ROI.

Which is catering to different industry such as financial sectors, industrial sectors, government organizations, universities, non-profits and corporations. The company’s mission is to work with businesses to achieve business objectives and maintain strategic improvements.

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