According to a research report published by Spherical Insights & Consulting, the Global Wheat Germ Oil Market Size Expected to Grow from USD 632.4 Million in 2023 to USD 1058.8 Million by 2033, at a CAGR of 5.29% during the forecast period 2023-2033.

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Wheat germ oil is the natural oil expressed from the germ or embryo part of wheat kernels, which is best known for the richness of nutritional content such as vitamins, minerals, antioxidants, omega-3, and omega-6 fatty acids. It protects cells from oxidative damage inside the body. Maintaining proper skin health promotes cardiovascular well-being and better overall wellness. Currently, increasing applications of wheat germ oil in culinary practices, including salad dressings, dips, sauces, smoothies, and baking, are adding to the market growth. The increasing health awareness among people across the world also propels the growth of the industry. On top of this, the increasing application of wheat germ oil in functional foods and dietary supplements is opening up great possibilities for growth for industry investors. Growing consumer cognizance regarding nutrient-rich, naturally manufactured commodities helps to steer the market. Rising demand for natural and organic products from different industries, including skincare and nutrition, is pressuring a global wheat germ oil market expansion. However, one of the major inhibiting factors also holding back the wheat germ oil market from advancing during the forecast period is that this oil is costlier than the other vegetable oils.

Browse key industry insights spread across 218 pages with 115 Market data tables and figures & charts from the report on the Global Wheat Germ Oil Market Size, Share, and COVID-19 Impact Analysis, By Nature (Organic, Conventional), By Distribution Channel (B2B, B2C), By End User (Cosmetics, Dietary Supplements, Pharmaceuticals, Food Industry, Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033

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The organic segment is expected to hold the largest share of the global wheat germ oil market during the forecast period.    

Based on nature, the global wheat germ oil market is categorized into organic and conventional. Among these, the organic segment is expected to hold the largest share of the global wheat germ oil market during the forecast period. The growth is attributed to all these eliminating the possibility of chemicals and fertilizing synthetic organisms from GMOs, or genetically modified organisms. A consumer who is concerned about energizing the household with the emission of these free chemicals into space to really live according to the green options they have will definitely need this. Organic certification assures the user of oil purity and compliance with organic methods of cultivation.

The B2B segment is expected to grow at the fastest CAGR during the forecast period. 

Based on the distribution channel, the global wheat germ oil market is categorized into B2B and B2C. Among these, the B2B segment is expected to grow at the fastest CAGR during the forecast period. The growth is driven due to wheat germ oil being primarily sold and supplied to enterprises, manufacturers, and other players in the business-to-business marketplace rather than straight to end users. The channel is greatly employed in bulk buying and is used as an ingredient in several businesses. Such B2B customers involve cosmetic and skincare product manufacturers, food and beverage manufacturers, nutraceutical companies, and pharmaceutical companies.

The cosmetics segment is predicted to dominate the global wheat germ oil market during the forecast period. 

Based on the end user, the global wheat germ oil market is categorized into cosmetics, dietary supplements, pharmaceuticals, food industry, and others. Among these, the cosmetics segment is predicted to dominate the global wheat germ oil market during the forecast period. The segmental growth is driven by many manufacturers using wheat germ oil in their beauty products for skin use because of its high vitamin E content and antioxidant benefits. Wheat germ oil is employed mainly in the manufacture of moisture retainers, serums, lotions, and anti-aging treatments to nourish and rejuvenate the skin, thus making it a preferred ingredient for such manufacturers.

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North America is projected to hold the largest share of the global wheat germ oil market over the forecast period.

North America is projected to hold the largest share of the global wheat germ oil market over the forecast period. The increasing awareness of health and wellness. In addition, the growing acceptance of natural skin-care products is fueling regional market expansion. Besides this, a growing number of health-conscious consumers who are looking for products that are convenient and safe are promising an optimistic industry picture. Accordingly, the booming supplement and nutraceutical industry boosts the wheat-germ oil market growth in the region.

Asia Pacific is expected to grow at the fastest CAGR of the global wheat germ oil market during the forecast period. Incremental growth in Asia Pacific conforms shockingly enough to the increase in the elderly population in countries like India and China, among other things, following increasing disposable incomes spoon-feeding conducive living standards for citizens and working females. A very huge demand for Chinese wheat germ oil, as well as a huge consumer base in skincare, would fuel demand for this product.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global wheat germ oil market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

Major vendors in the global wheat germ oil market are SPC Management Co. Inc., Geyer Ingredients GmbH & Co. KG, PHM Brands, NutriPlex Formulas Inc., ConnOils LLC, NOW Foods, ARDENT MILLS, SkinKraft Labs, Henry Lamotte Oils GmbH, Agroselprom Ltd, Henan Kunhua Biological Technology Co. Ltd., Others.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Key Market Development

• In May 2022, Hyderabad-based beauty personal care brand SkinKraft Labs announced the launch of two newly introduced hair care products. The addition of these new products has enabled the company to broaden its range of offerings.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global wheat germ oil market based on the below-mentioned segments:

Global Wheat Germ Oil Market, By Nature

• Organic
• Conventional

Global Wheat Germ Oil Market, By Distribution Channel

• B2B
• B2C

Global Wheat Germ Oil Market, By End-User

• Cosmetic
• Dietary supplements
• Pharmaceuticals
• Food industry
• Others

Global Wheat Germ Oil Market, By Regional

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa

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Spherical Insights & Consulting is a market research and consulting firm which provides actionable market research study, quantitative forecasting and trends analysis provides forward-looking insight especially designed for decision makers and aids ROI.

Which is catering to different industry such as financial sectors, industrial sectors, government organizations, universities, non-profits and corporations. The company’s mission is to work with businesses to achieve business objectives and maintain strategic improvements.

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