According to a research report published by Spherical Insights & Consulting, the Global Ready-To-Drink Cocktails Market Size Expected to Grow from USD 0.86 Billion in 2023 to USD 2.73 Billion by 2033, at a CAGR of 12.24% during the forecast period 2023-2033.

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Ready-to-drink (RTD) cocktails are single-serve, pre-mixed drinks that are usually sold in cans or bottles and are meant to be consumed right away. Such products eliminate the necessity for preparation, ensuring that the consumer experience is abbreviated but maintains the standardization of flavors and qualities. The ready-to-drink cocktails present an attractive business prospect due to growth in the convenience opportunity of the beverage market. By providing consumers with hassle-free experiences with no mixing or sourcing of multiple ingredients, ready-to-drink cocktails have a growing market for sales. New innovative flavors that are consumed alongside premium low-calorie components have been able to capture the health-conscious audience. Convenience and the enhanced quality of the drinks are motivating customers to go for ready-to-drink cocktails. The preferred options are becoming natural, low-sugar, and wellness-supplemented attractive ads. Innovative and sophisticated packaging as well as novel flavour definitions also entice a different customer category. Increasing disposable incomes are enabling effective ready-to-drink cocktails because customers now prefer finding convenience to obtain enjoyment from fine drinks. However, regulations related to alcohol sales in different regions around the globe are complex; thus, the availability of ready-to-drink (RTD) cocktails in various countries has limitations. Furthermore, these regulations have also led to complicated management of different relationships with wholesalers and retailers, which has affected performance agility in the global ready-to-drink cocktails market by adding to operational costs.

Browse key industry insights spread across 230 pages with 150 Market data tables and figures & charts from the report on the Global Ready-To-Drink Cocktails Market Size, Share, and COVID-19 Impact Analysis, By Type (Malt-Based, Spirit-Based, and Wine-Based), By Packaging (Bottles, Cans), By Distribution Channel (Hypermarkets and Supermarkets, Convenience Stores, and Liquor Stores), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033

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The spirit-based segment is expected to hold the majority share of the global ready-to-drink cocktails market during the forecast period.

Based on the type, the global ready-to-drink cocktails market is categorized into malt-based, spirit-based, and wine-based. Among these, the spirit-based segment is expected to hold the majority share of the global ready-to-drink cocktails market during the forecast period. The ready-to-drink (RTD) cocktail spirit market is expected to grow exponentially due to the higher spirits in demand for convenience and quality. It also includes the consumer segments seeking lower-alcohol options but with famous spirits such as tequila, vodka, rum, and gin. Innovative flavors, including ginger rose and lavender, make them even more interesting and, thus, position this market segment as the one with the highest growth rate.

The bottles segment is expected to grow at the fastest CAGR during the forecast period. 

Based on the packaging, the global ready-to-drink cocktails market is categorized into bottles and cans. Among these, the bottles segment is expected to grow at the fastest CAGR during the forecast period. The growth is attributed to RTD (ready-to-drink) bottled cocktails, which are known for the attractive premium quality and sophistication they may bring to one’s life. High-end spirit-based formulations, as compared to canned alternatives, provide better flavor preservation and carbonation. Besides, its larger capacity allows sharing with a company in social events, whereas an elegant design for packaging makes it more attractive in the market.

The hypermarket/supermarket segment is predicted to dominate the global ready-to-drink Cocktails market during the forecast period.

Based on the distribution channel, the global ready-to-drink cocktails market is categorized into hypermarkets and supermarkets, convenience stores, and liquor stores. Among these, the hypermarket/supermarket segment is predicted to dominate the global ready-to-drink cocktails market during the forecast period. The segmental growth is due to the big retail chains providing an avenue for broader access and variety in the ready-to-drink (RTD) cocktails market. Moreover, with prime shelf space, those brands can easily demonstrate various RTD options according to preferences. Promotions and discounts by these retail outlets make these products attractive and affordable, thus driving market growth and wider consumption.

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North America is projected to hold the largest share of the global ready-to-drink cocktails market over the forecast period.

North America is projected to hold the largest share of the global market over the forecast period. In North America, increasing consumer demand for the readily available high-quality experience is here. Ongoing innovations keep bringing forth fresh tastes and more premium products for many different tastes. A robust retail infrastructure is guaranteed from supermarkets to online stores that ensure availability for all, with a heavy investment in targeted advertising to raise awareness and set the market for long-term growth.

Europe is expected to grow at the fastest CAGR of the global market during the forecast period. Innovative, craft-inspired products within the ready-to-drink cocktail market serve a very wide array of interests. The ringleaders of the industry, such as Pernod Ricard, are strategically widening the scope of their portfolios by offering very different products aimed at the more sophisticated palates of the more affluent European consumers to fortify positions within this progressive ready-to-drink cocktails market.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

Major vendors in the global market are Brown-Forman, Constellation Brands, Molson Coors, Dr Pepper Snapple Group, Red Bull, Monster Beverage, Vitaminwater, Fiji Water, Hansen Natural, Anheuser-Busch InBev, Pernod Ricard, The Absolut Company, Heineken, Coca-Cola, PepsiCo, and Others.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Key Market Development

• In April 2023, Absolut came up with an innovative three RTD cocktail flavors. These flavors include coffee, strawberry, and passion fruit. This particular product line was launched in May 2023 in the UK; it has a very low alcohol level of only 5% ABV.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global ready-to-drink cocktails market based on the below-mentioned segments:

Global Ready-To-Drink Cocktails Market, By Type

• Malt Based
• Spirit Based
• Wine Based

Global Ready-To-Drink Cocktails Market, By Packaging

• Bottles
• Cans

Global Ready-To-Drink Cocktails Market, By Distribution Channel

• Hypermarkets and Supermarkets
• Convenience Store
• Liquor Stores

Global Ready-To-Drink Cocktails Market, By Regional

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa

About the Spherical Insights & Consulting

Spherical Insights & Consulting is a market research and consulting firm which provides actionable market research study, quantitative forecasting and trends analysis provides forward-looking insight especially designed for decision makers and aids ROI.

Which is catering to different industry such as financial sectors, industrial sectors, government organizations, universities, non-profits and corporations. The company’s mission is to work with businesses to achieve business objectives and maintain strategic improvements.

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