According to a research report published by Spherical Insights & Consulting, the Global Men’s Grooming Appliances Market Size is Expected to Grow from USD 7.4 Billion in 2023 to USD 9.5 Billion by 2033, Growing at a CAGR of 2.53% during the forecast period 2023-2033.

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Men’s grooming appliances are personal care products or gadgets made specifically to help men keep up their grooming habits. Men can use these products to assist with shaving, facial hair removal, hair styling, and overall personal hygiene, among other grooming duties. As ideas of traditional masculinity change due to the rise of the metrosexual man and the impact of celebrities and influencers, men are spending more money on grooming goods. Grooming devices are in high demand as a result of men’s increased awareness of personal grooming. In both personal and professional contexts, men are becoming increasingly conscious of their appearance and the importance of maintaining a well-groomed appearance. The need for specialized grooming tools has surged due to the popularity of beards and other facial hairstyles. Smart grooming devices that may be linked to apps give users features such as use tracking, personalized grooming settings, and automated modifications. However, high-end grooming tools with advanced features, such as several attachments, precise trimming, and state-of-the-art technology, are typically more costly.

Browse key industry insights spread across 240 pages with 126 Market data tables and figures & charts from the report on the Global Men’s Grooming Appliances Market Size, Share, and COVID-19 Impact Analysis, By Type (Shaver, Styler Trimmer, and Epilator & Hair Clippers), By Distribution Channel (Supermarkets/Hypermarkets, Specialist Retailers, and Online Retail Stores), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033.

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The shaver segment is anticipated to hold the largest market share of the global men’s grooming appliances market through the forecast period.

Based on the type, the men’s grooming appliances market is divided into shaver, styler trimmers, and epilators & hair clippers. Among these, the shaver segment is anticipated to hold the largest market share of the global men’s grooming appliances market through the forecast period. A shaver is a personal hygiene tool that uses rotating or oscillating blades to cut hair off the face and body. Men such as electric shavers because they are effective and convenient. To accommodate a variety of palates, they come in foil and rotary shapes.

The supermarkets/hypermarkets segment has the highest market share in the global men’s grooming appliances market during the projected timeframe. 

Based on the distribution channel, the men’s grooming appliances market is divided into supermarkets/hypermarkets, specialist retailers, and online retail stores. Among these, the supermarkets/hypermarkets segment has the highest market share in the global men’s grooming appliances market during the projected timeframe. Supermarkets and hypermarkets are ideal for making impulsive purchases because they let customers contact the merchandise before making a decision. This distribution channel offers a one-stop shopping experience for a range of household products by leveraging the trust of well-known retail chains.

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Asia Pacific is estimated to hold the largest share of the men’s grooming appliances market over the forecast period.

Asia Pacific is estimated to hold the largest share of the men’s grooming appliances market over the forecast period. This growth is being driven by rising urbanization in developing countries such as China and India as well as a significant increase in disposable incomes. Men in this area are being influenced by increased exposure to Western culture and social media personalities who emphasize male grooming.  The growing number of working women has also affected men’s grooming practices as they strive to look presentable for both their personal and professional lives. Domestic businesses in nations such as South Korea and Japan have made a solid reputation for themselves by providing local customers with high-quality goods at affordable costs.

Europe is expected to grow at the fastest CAGR of the men’s grooming appliances market over the forecast period. German electric shavers are gaining popularity both domestically and internationally because of their unique designs, state-of-the-art technology, and superior quality. The US, Japan, and the EU are the top suppliers of electric shavers, with Germany dominating the market. To satisfy consumer demands and provide products with pertinent user data, regional companies develop cutting-edge grooming equipment.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global men’s grooming appliances market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.Major key players in the men’s grooming appliances market include Spectrum Brands, Andis Company, Conair LLC, SYSKA, Brio Product Group, Emjoi Company Gmbh, Epilady USA, Procter and Gamble, Wahl Clipper Corporation, Panasonic India, Koninklijke Philips N.V, Beiersdorf AG, Procter & Gamble Co., L’Oréal SA, Shiseido Co., Ltd., Vi-john Group, Colgate-Palmolive Company, and Others.

Recent Developments

• In March 2024, Dwayne Johnson, a professional wrestler and actor from the United States, introduced a cruelty-free men’s skincare line called Papatui as part of his business expansion. Twelve distinct products, including specialty items such as bar soap and tattoo balm for aftercare, are included in the collection, which is intended to meet contemporary grooming needs. This launch demonstrates Johnson’s dedication to cruelty-free and environmentally friendly skincare, capitalizing on the expanding market for men’s grooming products made responsibly.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the men’s grooming appliances market based on the below-mentioned segments:

Global Men’s Grooming Appliances Market, By Type

• Shaver
• Styler Trimmer
• Epilator and Hair Clippers

Global Men’s Grooming Appliances Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Specialist Retailers
• Online Retail Stores

Global Men’s Grooming Appliances Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa

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About the Spherical Insights & Consulting

Spherical Insights & Consulting is a market research and consulting firm which provides actionable market research study, quantitative forecasting and trends analysis provides forward-looking insight especially designed for decision makers and aids ROI.

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